AI and Organic Brand Are Mortgage's Next Competitive Shifts
Miller argues that AI adoption is inevitable and should be used to simplify the customer experience, lower costs, and create scale. At the same time, mortgage businesses need to look beyond immediate operations and invest in an organic personal or company brand as more consumers choose providers online.
- AI will continue changing mortgage operations
- Useful technology should simplify the consumer experience
- Automation should lower cost while creating scale
- Online consumer behavior makes organic brand investment increasingly important
- Business owners must step outside their operational bubble to see trends
“AI is coming you know there's nothing anyone can do about it”
“the other big thing is investing in growing your organic brand”