CCoffeez for Closers
← All episodes
05 April 2024

Crypto Serial Entrepreneur Brian Decker

5Frameworks
10Insights

Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 1

Hot Take40:30

Brian Says a Crypto Drawdown Was Not the Same as Losing His Coins

Brian distinguishes the falling dollar price of his cryptocurrency from losing the underlying Bitcoin and Ethereum. He says the position left after his withdrawal fell from about $4 million to roughly $1.1 million, then recovered to about $3.4 million before the halving. This is his interpretation of the drawdown, not proof that holding volatile assets will recover losses.

  • Brian initially invested $500,000
  • He says he withdrew about $3 million after the position rose
  • The remaining holdings suffered a severe dollar drawdown
  • He continued to own the underlying cryptocurrency
  • The dollar value later partially recovered

I put in 500 Grand I walked with three and I still still had all my Bitcoin in ethereum it just wasn't priced as much…

Brian Decker · 40:30

that same value that was down to 1.1 1.2 million is already back up to about 3.4 million bucks

Brian Decker · 41:00
#crypto#drawdown#bitcoin#ethereum

Explainer· 2

Explainer20:00

Retail Trained Loan Officers; Wholesale Changed the Economics

Brian argues that retail mortgage firms historically offered the volume and structured training new loan officers could not get from small broker shops. He says wholesale platforms later made similar infrastructure and training available without requiring originators to surrender as much of their compensation.

  • Retail firms provided training and high transaction volume
  • Early-career originators accepted lower compensation while learning
  • Wholesale platforms brought scaled technology and training to brokers
  • Different mortgage channels can serve different customer preferences

retail served that purpose of like training some of the very best loan officers in the country

Brian Decker · 21:30

you cut your teeth you had massive amounts of volume to be able to deal with

Brian Decker · 22:00
#mortgages#retail#wholesale#training
Explainer22:30

Why Mortgage Technology Only Pays Off at Scale

Joe describes spending more than $1 million each month on technology, marketing, data, and training that broker owners can share. Brian explains that a $50,000 monthly technology stack is punishing at 50 loans but inexpensive per additional seat once the same system supports much greater volume.

  • Shared licensing, compliance, payroll, and technology reduce duplication
  • Fixed technology costs are expensive at low loan volume
  • Adding seats becomes cheaper after the core system exists
  • Scale can lower the cost to originate each loan

we spend over a million dollars a month on our technology our marketing our data aggregation our our Tech stack

Joe Shalaby · 22:30

the only way you drive down that cost is at scale

Brian Decker · 24:00
#economies of scale#mortgage technology#broker platform#operations

Story· 4

Story09:00

The Ponzi Loss That Put Brian's Back Against the Wall

At about 27, Brian invested roughly $100,000 with a friend's father after seeing extraordinary monthly payments. The investment proved to be a $17 million Ponzi scheme, and Brian says both he and his father lost money, forcing him to reconsider how successful people actually built durable value.

  • The investment appeared to pay about $15,000 per month
  • The operator was arrested by the FBI
  • Brian lost his savings and his father also lost money
  • The experience exposed the danger of apparent easy returns

he was running a massive Ponzi scheme here at Newport Beach and got arrested by the FBI ended up embezzling like $17 million from people

Brian Decker · 10:00

I lost all my money lost money my dad who didn't have much money put in like 200,000 bucks and I really just had my…

Brian Decker · 10:00
#ponzi scheme#investment loss#risk#turning point
Story14:00

The Accidental P&L That Changed Brian's Career

While running a LoanDepot region, Brian accidentally received its profit-and-loss statement. He says it showed about $7.5 million in year-to-date net profit even though the company had refused his request for a $20,000 monthly marketing budget, changing how he viewed the economics of his role.

  • Brian says his W-2 income was about $3 million
  • The regional P&L showed roughly $7.5 million in year-to-date net profit
  • A comparatively small marketing request had been refused
  • The mismatch pushed him to propose a new operating model

what changed it all for me was they accidentally screwed up and they sent me a copy of my profit and loss from The Division…

Brian Decker · 14:00

I saw that that year year to date I had made them like $7.5 million of net net net net profit

Brian Decker · 15:00
#mortgages#p&l#compensation#loandepot
Story16:00

Brian Proposed a Franchise Model—and Was Fired the Next Day

Brian proposed letting top originators run their own P&Ls while LoanDepot retained 60 basis points and avoided the operating risk. The board appeared enthusiastic, but he was fired the following morning; he believes the proposal threatened the economics of the retail model. A UWM introduction then helped him start Modern Lending in wholesale.

  • The proposal gave originators operating autonomy
  • LoanDepot would retain 60 basis points while shifting expense risk
  • Brian says the board praised the idea in the meeting
  • He was fired the next morning
  • The setback led to Modern Lending

how about you just make 60 basis points off me and let me run my entire entity as my own

Brian Decker · 16:30

next day I wake up and I'm fired straight up fired

Brian Decker · 17:00
#modern lending#wholesale mortgages#career setback#entrepreneurship
Story45:30

A 75% Net-Worth Drop Reopened Brian's Faith

Brian says the crypto decline and mortgage downturn reduced his estimated net worth from about $20 million to $5 million in a year while his company consumed cash. Unable to solve those external conditions through effort, he became bitter at home before a joyful Christian colleague and a church invitation prompted him to reopen the Bible.

  • Crypto and mortgage conditions deteriorated together
  • Brian could not control rates or reverse the market
  • Material possessions had not delivered the joy he expected
  • A colleague's joy challenged his assumptions
  • He began attending Orchard Church and reading the Bible again

I couldn't make interest rates drop no matter how good I was at marketing or how good I was at investing in crypto

Brian Decker · 46:00

they never brought me the joy that I thought they would bring me

Brian Decker · 46:30
#faith#financial loss#identity#church

Q&A· 1

Q&A56:30

Brian's Three Goals: Bible Study, Family Time, and a Major Exit

Asked for personal, family, and business goals, Brian names quarterly device-free family vacations, enough biblical knowledge to lead an entrepreneur Bible study, and a large exit from Sore Energy. He wants to use proceeds from an exit to fund practical entrepreneurship workshops for parents and children, including sponsorship for families unable to pay.

  • His family goal is one device-free vacation week per quarter
  • His personal goal is to lead a Bible study for entrepreneurs
  • His business goal is a large company exit
  • He wants to teach children content marketing, AI, finance, and entrepreneurship
  • He wants exit money to sponsor families who cannot afford the workshops

a year from now I want to have the ability of running and leading a Bible study of entrepreneurs

Brian Decker · 1:03:00

my business goal is I want to have an exit and I want to have a large exit

Brian Decker · 1:05:00
#goals#bible study#business exit#youth entrepreneurship

Takeaway· 2

Takeaway04:30

Why Wealth Lost Its Luster but Teaching Did Not

Brian says cars, houses, and extra money produced only brief excitement as his reference point kept moving. Faith and helping younger people shorten their learning curves gave him a more durable sense of purpose.

  • Lifestyle upgrades quickly became normal
  • The comparison bar kept moving beyond each achievement
  • Teaching younger people created lasting memories
  • Purpose felt more powerful than adding another zero

everything in my life really lost its luster I mean the only two things I never did was one my faith and two finding purpose…

Brian Decker · 05:00

that purpose becomes a drug that's more powerful than anything

Brian Decker · 06:30
#purpose#wealth#teaching#mentorship
Takeaway48:00

Brian's Daily Shift from Financial to Spiritual Leadership

After moving toward churches that addressed practical moral questions directly, Brian committed to reading the Bible each morning, praying with his children nightly, and speaking publicly about his Christianity. He says his wife and children were baptised with him and describes 2023 as joyful despite it being his hardest career year.

  • Brian replaced occasional belief with daily practices
  • He made morning Bible reading a routine
  • He began praying with his children every night
  • He stopped hiding his faith to protect business or social media interests
  • He reframed fatherhood to include spiritual leadership

I'm going to read the Bible every single morning even if I don't want to I'm going to pray with my kids every single night

Brian Decker · 51:30

stop being the financial leader and start being the spiritual leader in my house

Brian Decker · 54:30
#faith#fatherhood#routine#spiritual leadership