Hadad says AIM's central goal should be helping brokers close more loans and sees live streaming as a way to make practical execution visible. He proposes broadcasting realtor meetings, client calls, fire management, denials, cold calls, and business planning so brokers can see real work rather than hear abstract instruction.

Hadad connects AIM's purpose with helping brokers close more loans.
He sees investment in Twitch, Kick, and Rumble as evidence of a growing streaming opportunity.
He wants to show live realtor meetings and recorded client calls.
Potential demonstrations include handling fires, denying loans, cold-calling agents, and building business plans.
His stated year-end AIM goal was at least 50 business-focused live streams.

“I'm going live with my realtor meetings so here here's what I do in realtor meetings come take a look”
Jonathan Hadad · 43:00

“how do I deny a loan out it happens how do I do it how do I cold call agents here have it how do…”
Jonathan Hadad · 44:00

#aim#live streaming#mortgage training#transparency

Explainer· 4

Explainer21:00

Why Hadad Says Mortgage Brokers Need Separate Advocacy

Hadad argues that mortgage brokers and retail lenders perform similar consumer-facing work under different rules, creating a need for broker-specific representation in Washington. He says many congressional leaders lack practical mortgage context and that advocacy should educate them before they write bills affecting the industry.

Mortgage brokers and retail lenders operate under different regulation despite similar consumer work.
Hadad expects regulation to become more restrictive.
He says lawmakers often lack detailed understanding of mortgage operations.
He believes broker advocacy should supply context while bills are being shaped.
Hadad claims broker loans are cheaper for consumers in rates and closing costs.

“we do the same thing for consumers but we have different rules”
Jonathan Hadad · 21:00

“a lot of these Congressional leaders have no idea about the mortgage space and what actually happens”
Jonathan Hadad · 21:30

#mortgage brokers#advocacy#regulation#washington

Explainer22:30

The Consumer and Cost Tradeoffs Behind Credit-Trigger Reform

Hadad explains that the proposed policy was a reform of how mortgage credit-trigger information is sold, not a complete ban. He and Joe Shalaby discuss unresolved effects on credit-report prices, who may contact a past borrower, consumer choice, unwanted call volume, and misleading sales tactics.

Credit triggers alert buyers of bureau data after a consumer's mortgage credit is pulled.
Hadad characterizes the proposal as reform rather than a full ban.
He asks whether lost trigger revenue would raise mortgage companies' credit-report costs.
The speakers question whether servicing rules could exclude the original mortgage professional.
Shalaby argues that competing offers can increase consumer choice.
Both object to inundating consumers and to callers pretending to be the existing lender.

“it's not the Banning of credit triggers it's the reform of the way credit triggers are actually being sold off”
Jonathan Hadad · 23:00

“the inundation of the calls are what is frustrating”
Jonathan Hadad · 25:30

#credit triggers#consumer choice#credit bureaus#mortgages

Explainer34:30

The Video-Game Analogy Hadad Uses to Depersonalize Online Attacks

After researching social-media psychology, Hadad compares hostile posting with throwing a video-game controller: the person acts as though no human exists on the other side. Calling critics directly and hearing different energy helped him interpret attacks as frustration with a situation rather than a complete judgment of him.

Hadad researched social-media psychology after receiving public criticism.
He compares online aggression with throwing a controller at an impersonal game.
He says people often type things they would not say face to face.
Phone calls with critics did not carry the same energy as their posts.
The analogy helps him avoid treating every attack as personally motivated.

“they don't think there's a human on the other side because a lot of what people type is not what they'll tell you in person”
Jonathan Hadad · 35:00

“they're not mad at me right they're mad at the situation”
Jonathan Hadad · 35:30

#social media#psychology#online criticism#empathy

Explainer40:00

Inside Next Door Lending's Three-Channel Mortgage Model

Hadad says Next Door Lending was licensed in 26 states, employed about 100 loan officers, and originated $832 million across 2,700 units in the prior year. The company combined self-generated outside sales, direct-to-consumer business, and branches, while placing its largest emphasis on purchase lending and relationship-driven outside sales.

Hadad says Next Door Lending began in 2019 and operated in 26 states.
The company had about 100 loan officers at the time of the interview.
Its three channels were self-generated business, direct-to-consumer business, and branches.
Hadad reports $832 million and 2,700 units in the prior year.
He says 78 percent of that business was purchase lending.
The company was reducing its consumer-direct operation and emphasizing outside sales.

“we were 78% purchase last year we did 832 million we did 2700 total uh units”
Jonathan Hadad · 41:00

“I love the outside sales model”
Jonathan Hadad · 41:30

#next door lending#mortgage company#outside sales#purchase lending

Story· 2

Story03:30

Hadad's Late Mentor Still Drives His Ambition

Hadad attributes much of his passion to people who taught and believed in him despite his lack of a college degree, especially his late mentor Stephen Luigi Piza. He says living below his potential would waste what Piza invested in him and remembers a mentor who made each person feel like the only person in the conversation.

Hadad did not attend college and relied heavily on people who taught him directly.
His mentor Stephen Luigi Piza died six years before the interview.
Hadad treats his own effort as a way of honoring Piza's investment in him.
Piza was remembered for warmth, attention, and refusing to ignore Hadad when he was visibly upset.

“it would be a waste of everything he gave me to not live up to what I believe is my full potential”
Jonathan Hadad · 04:00

“that you being you is the best way to approach life is to continue to be yourself and not change”
Jonathan Hadad · 05:00

#mentorship#motivation#legacy#support

Story09:30

A Buffalo Wild Wings Customer Recruited Hadad Into Mortgages

At 20, Hadad was bartending at Buffalo Wild Wings and preparing to return to college when a well-dressed customer asked whether he wanted to triple his income. His grandmother advised him that college would remain available but the job opportunity might not, and he entered the mortgage business on April 1, 2013.

Hadad started in mortgages at 21 after working as a bartender.
A customer noticed his service and invited him to interview for a higher-paying role.
His grandmother encouraged him to try the opportunity before returning to college.
Hadad says he worked about 100 hours a week early enough that human resources checked on him.

“April 1st 2013 was my first official day I was a bartender prior to that”
Jonathan Hadad · 09:30

“God put this in front of you for a reason she said college is always going to be there you might as well try this…”
Jonathan Hadad · 11:00

#career change#mortgages#opportunity#family advice

Q&A· 1

Q&A55:30

Hadad's Goals: 16% Body Fat, a Vacation, and 100 Self-Generated Units

Asked for personal, family, and business goals, Hadad says he wants to return to about 16 percent body fat before his twins' first birthday, take a genuine family vacation with childcare support, and reach 100 self-generated mortgage units. He also targets 50 outside-sales loan officers for Next Door Lending and 50 AIM live streams before year-end.

Hadad wants to reach about 16 percent body fat before September 12.
He estimates that consistent dieting would take about three months.
His family goal is a real vacation that also gives his wife a break.
His personal production target is 100 self-generated units for the year.
His company target is 50 outside-sales loan officers.
His AIM target is at least 50 practical live streams before year-end.

“I want to get back to about 16% body fat”
Jonathan Hadad · 56:00

“my goal is to hit 100 units this year all self-generated”
Jonathan Hadad · 57:00

#goals#fitness#family vacation#mortgage production#aim

Takeaway· 3

Takeaway01:30

Why Hadad Protects the Same Start and End to Every Day

Jonathan Hadad says his days begin around 4 a.m. because the quiet period before work and family activity gives him time to exercise, use his steam shower, and eat a consistent breakfast. Having twins forced him to adjust, but he still uses a repeatable morning and evening to reduce decisions before unpredictable workdays.

Hadad describes himself as a 4 a.m. person.
The period from roughly 4 to 6 a.m. is one of his few quiet windows.
His routine includes a workout, steam shower, and the same breakfast.
Consistency helps him focus when the rest of the day becomes chaotic.
Children changed the routine, but did not remove his need for stable anchors.

“that morning from about 4: to 6: a.m is me time”
Jonathan Hadad · 02:00

“I like to start the same and I like to end the same every single day”
Jonathan Hadad · 02:30

#morning routine#fatherhood#focus#consistency

Takeaway18:00

Hadad Traced a Decade of Public-Ambition Excuses to Fear

Hadad says his coach reduced his emotional hesitation to fear and love: people run away from what they fear and toward what they love. He realized that feeling imperfect had supplied excuses for avoiding the public role he wanted, then gained confidence after entering leadership and discovering that the experience had not destroyed him.

Hadad says he wanted a public role for years but repeatedly made excuses.
His coach challenged the claim that fear was not involved.
Hadad connected the fear to not having lived a perfect life.
Surviving the first days in a larger role changed his confidence and willingness to learn.

“if you're fearful you run away from it if you love it you run towards it”
Jonathan Hadad · 18:30

“if I'm not dying that means I'm learning”
Jonathan Hadad · 19:00

#fear#leadership#public life#confidence

Takeaway32:00

Hadad Answers Mortgage-Industry Criticism With Grace and Visible Work

Hadad admits that hostile comments hurt and can make him want to retaliate, but says he tries to reply humbly, keep working, and demonstrate results. He directs his attention toward people who want him to succeed rather than treating critics as the audience to whom he owes success.

Hadad says negative comments affect him even when critics do not know him.
His chosen response is humility, grace, and continued execution.
He reports receiving more supportive messages and questions as he remains visible.
He tells his team to focus on supporters rather than people who want them to fail.

“Watch How I replied Grace you reply with humble and you do what you put your head down and you show people this is how…”
Jonathan Hadad · 32:30

“don't focus on those that want to see you fail you don't owe it to them to be successful”
Jonathan Hadad · 32:30

#criticism#grace#leadership#resilience

Frameworks in this episode

The A-to-Z Role Design

The Life-Balance Calendar

The Perspective-Over-Perception Reset

The Share-Everything Two-Outcome Test

The Six-Month Winner Apprenticeship

The Small-Wins Production Ladder

Insights & moments

◆Hot Take· 1

Hadad Wants AIM Education to Show the Work Live

✶Explainer· 4